Course Description

Program Description With a combined BA/BMgt or a BSc/BMgt degree, you can explore a multitude of interests and careers. For example, if you are interested in managing an art gallery, you can major in art and general management. If sports marketing ignites your passion, you can major in kinesiology and marketing. The Combined BA/BMgt or BSc/BMgt degree program takes five years (50 courses) to complete and leads to the conferral of two degrees. Bachelor of Management - Marketing Marketing is a combination of art and science appealing to creative people with an analytical orientation. Marketers are the crucial link between an organization and its customers/end-users and suppliers, building relationships that benefit all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual or an organization. Identifying consumer needs, developing new products/services or communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and having the ability to adjust all of these for domestic and international markets for different cultures — that’s the job of a marketer. If you are creative, practical, like both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), one of the many available careers in marketing may interest you. While different types of marketing jobs require different skill sets, marketers need to communicate effectively, work independently, be self-motivated and willing to show initiative. Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketing’s role within organizations is becoming increasingly important, and marketing professionals hold crucial positions. Bachelor of Arts - English English is not just about the rhetorical and creative aspects of literature. It’s about examining history, culture, psychology, sociology, philosophy, and the human condition to determine what a text means in the context of when and where it was written, and how it relates to us today. Language is the primary means by which we communicate our values, our ideals and our vision. The study of English asks fundamental questions about literature and how we, as humans, express ourselves and interact with others. It is the science of communication and critical inquiry. Learn how we use language in the world at large, and consider the functions, structures and significance of literature over time. Develop an excellent foundation for a career in virtually any professional capacity due to the cross-disciplinary nature of this program.

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